wikiHow Client Coverage

wikiHow

www.wikiHow.com (Angel Funded Start-up)

DiamondPR’s efforts elevated this “How-To” wiki website to become the 2nd largest public wiki to Wikipedia.org, significantly increasing the site’s list of contributors and doubled website traffic to 700,000 unique visitors per month. Wiki, which means quick, is a style of website that allows users to create and edit content, as a community, everyone can edit just about everything. This story needed a guerrilla PR effort to get the word out about how helpful and fun wikis are and how special wikiHow was from a user-standpoint. The wiki community is also very particular, not as open to interviews etc., so that also posed a greater challenge to put users in touch with media, however, as you can see, we overcame that and the results were amazing.

Broadcast

• ABC 7 LA – http://abclocal.go.com/kabc/story?section=consumer&id=3762793
• Boston Channel & Denver Channel – http://www.thebostonchannel.com/theclick/5063028/detail.html

http://www.thedenverchannel.com/technology/5085878/detail.html

• CBS Minnesota – http://wcco.com/topstories/local_story_028113845.html
• CBS 3 Philly – http://kyw.com/consumer/local_story_012103757.html

Metro Trends / Consumer Tech / Lifestyles

• Boston Herald
• Contra Costa Times http://www.contracostatimes.com/mld/cctimes/business/13334088.htm
• Corante – http://www.corante.com/importance/archives/2005/7/04/wikihow_responds_to_criticism_goes_creative_commons.php
• Corante – http://www.corante.com/many/archives/2005/07/04/wikihow_to_open_content.php
• Detroit Free Press – http://www.mikesejournal.com/htt071905.html
• Memphis Online – http://www.commercialappeal.com/mca/home/article/0,1426,MCA_435_2355861,00.html

http://www.commercialappeal.com/mca/lifestyle/article/0,1426,MCA_521_3952406,00.html

• ON Computers
• Philly Inquirer – http://www.philly.com/mld/philly/business/12042581.htm
• St. Petersburg Times – http://www.tbt.com/tech/article15031.ece
• Tampa Tribune – http://www.timesdispatch.com/servlet/Satellite?pagename=RTD%2FMGArticle%2FRTD_BasicArticle&%09s=1045855935235&c=MGArticle&cid=1137835171438&path=!health!healthology
• The Salt Lake Tribune – http://www.sltrib.com/business/ci_3142570
• USA Today
• Wired http://www.wired.com/news/culture/0,1284,67765,00.html