TrueDater, Inc.
www.TrueDater.com (Angel Funded Start-up)
DiamondPR launched this online dating site increasing traffic from zero to 400,000 unique visitors per month in 10 months. (TrueDater performs no advertising). This story has an interesting human-interest component which needed to come to the forefront – “why do people misrepresent themselves in online dating?” There were many visual and statistical components to provide to media, geographically dispersed TrueDater users, dating survey statistics; all the while making sure that TrueDater is seen in the right light, as a beacon of truth and honesty, a grass roots community movement to make all of online dating better.
Broadcast
- ABC – Good Morning America – http://www.abcnews.go.com/GMA/story?id=1608836&page=1
- CBS Chicago – http://cbs2chicago.com/consumer/local_story_256094911.html
- CBS NY – http://wcbstv.com/video/?cid=849
- CBS WCCO Minnesota – http://wcco.com/consumer/local_story_268085419.html
- Contra Costa Times
- Fox 5 Atlanta
- Fox 5 Good Day NY
- MSNBC – The Ethical EDGE
- NBC Today Show – Weekend
- Phoenix KTVK 3 – http://www.azfamily.com/3tv/3tvbios/index.html
Metro Trends / Consumer Tech / Lifestyles
- Arizona Daily Star – http://www.dailystar.com/dailystar/allheadlines/90501.php
- Atlanta Journal Constitution http://www.ajc.com/hp/content/auto/epaper/editions/wednesday/living_24ddea83
- Boston Globe
- Boston Herald – http://www.bostonherald.com/blogs/onlineLiving/
- Esquire – http://www.esquire.com/features/articles/2006/060907_mfe_October_06_Rise_of_Shame.html
- Hartford Courant –
- http://www.courant.com/features/lifestyle/hc-truedater.artsep29,0,6259757.story?coll=hc-headlines-custom2
- Marie Claire
- Glamour
- Newsweek
- New Jersey Star Ledger
- New York Post
- New York Times – http://www.nytimes.com/2006/02/16/fashion/thursdaystyles/16WEB.html?ex=1297746000&en=547248d252e7e2d2&ei=5090
- OC Register – http://www.ocregister.com/ocregister/life/homepage/article_690016.php
- Salon.com – http://www.salon.com/mwt/feature/2005/06/25/rating_sites/index_np.html
- SF Chronicle – http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/08/14/LVG0HE3OBH1.DTL&hw=truedater&sn=001&sc=1000
- SJ Mercury News and www.siliconbeat.com
- Stanford Magazine
- Time Magazine
- Washington Post (Front page) – http://www.washingtonpost.com/wpdyn/content/article/2005/05/29/AR2005052901071.html
- Wired http://www.wired.com/news/culture/0,1284,67083,00.html
Tags: broadcast, broadcast PR, Client Coverage, online dating, social networking, TV coverage
