SanDisk Client Coverage

SanDisk

www.SanDisk.com (Nasdaq:SNDK)

DiamondPR was responsible for taking a commodity consumer electronics device and making it the focus of over 120 top tier media features and reviews – the SanDisk Cruzer line of USB smart drives.

SanDisk is the clear leader in flash memory technology. As a leader, they went out and created U3 technology, which allows software developers to port any software onto a flash drive or thumb drive making it a ‘smart drive’ or for this pitch – Take your PC on your keychain. Thumb drives were previously free trade show giveaways, a true commodity, now it was time to tell the whole world just how useful a SanDisk Smart Drive with U3 technology can be, leave your laptop at home!

Broadcast

• ABC Tech Talk TV – www.asvideoproductions.com/techtalk
• ABC 7, LA – http://abclocal.go.com/kabc/story?section=consumer&id=4770018
• ABC 7, SF/SJ – http://abclocal.go.com/kgo/story?section=7on_your_side&id=4642949
• ABC 10 San Diego – http://www.10news.com/index.html
• ABC 10, San Diego – http://www.10news.com/news/10056483/detail.html
• ABC 13 – Houston, TX - http://abclocal.go.com/ktrk/index?section=sci_tech&id=3247980
• ABC 8 – Dallas-Ft. Worth. TX – http://www.txcn.com/
• CBS 4, Minneapolis/St. Paul – http://wcco.com/jasonblog/local_blogentry_268154543.html
• CBS 4, Boston - http://cbs4boston.com/consumer/local_story_285103250.html
• CBS 13 – Sacramento/Stockton/Modesto, CA -http://cbs13.com/tech/local_story_298202152.html
• ·CBS 2, Salt Lake City – http://kutv.com/
• Fox 12 – Portland. OR – http://www.kptv.com/moregdo/index.html
• Fox 12 / CBS 12 – Providence. RI-New Bedford. MA – http://ww2.wpri.com/
• ·HGTV’s I WANT THAT! Tech Toys
• ·NBC – http://www.nbc11.com/index.html
• ·NBC 11 – Baltimore, MD – http://www.thewbalchannel.com/index.html

Metro Trends / Consumer Tech / Lifestyles

• Boston Globe – http://www.boston.com/business/personaltech/articles/2006/07/31/phone_flash_drive_let_you_call_free/
• Boston Globe – http://www.boston.com/business/technology/articles/2006/09/26/smart_drives_can_make_any_computer_your_own
• Boston Herald – Was included in the hard copy of the gift guide.
• Chicago Free Press – Great mention and picture in their holiday gift “Go Guide.”
• ComputorEdge Magazine – http://webserver.computoredge.com/editorial/prg/online.mv?issue=2501&zone=SD
• Fordham University – http://www.fordhamobserver.com/media/storage/paper827/news/2006/08/18/Features/Digital.Delights.Of.The.BackToSchool.Season-2240212.shtml?norewrite200608311205&sourcedomain=www.fordhamobserver.com
• Fort Worth Star Telegram – http://www.dfw.com/mld/dfw/news/news_to_use/15000648.htm
• Louisville Courier Journal – http://www.courier-journal.com/apps/pbcs.dll/article?AID=/20060812/COLUMNISTS17/608120344/1059
• News & Observer - http://www.newsobserver.com/business/story/708650.html
• NC News Observer – http://www.newsobserver.com/299/story/459665.html
• North Jersey News - http://www.northjersey.com/page.php?qstr=eXJpcnk3ZjczN2Y3dnFlZUVFeXk2NTYmZmdiZWw3Zjd2cWVlRUV5eTcwMDE3MDkmeXJpcnk3ZjcxN2Y3dnFlZUVFeXk3
• OC Register
• Newsday – http://www.newsday.com Ran November 19th – TECH “Shoot, play, watch – and save; You don’t need to spend top dollar for cool electronics”
• Staten Island Advance & Newhouse News –www.silive.com
• Tampa Tribune – http://www.tbo.com/news/scitech/MGB3V9F5ERE.html
• The Ledger – http://www.theledger.com/apps/pbcs.dll/article?AID=/20061224/COLUMNISTS0301/612240303/1089/BUSINESS
• Washington Times – http://www.washingtontimes.com/technology/20060821-095756-2919r.htm301 .637 .4348

Consumer Magazines

• Acura Style Magazine
• Autoweek
• Entertainment Weekly – Was in the hard copy of the road warrior gift guide.
• Family Circle – Ran in the holiday gift guide.
• JIVE Magazine – http://www.jivemagazine.com/review.php?rid=1871&rtid=11
• Men’s Fitness
• Men’s Health
• Men’s Journal Magazine
• Penthouse
• Popular Photography Magazine – http://www.popphoto.com/photocontests/2739/sandisk-cruzer-titanium-usb-flash-drive-giveaway.html
• Outside Magazine – http://outside.away.com/outside/culture/200612/outside-one-hundred-10.html
• Seventeen Magazine – Was in December issue and gift guide.

Blogs / Tech Trades

• · About.com – http://peripherals.about.com/od/removablestorage/fr/sandiskcruzerti.htm
• · Aphnetworks - http://aphnetworks.com/reviews/sandisk_cruzer_titanium_u3
• · Altgamer – http://www.altgamer.org/?p=756
• · C/Net (Computershopper) – Ran in November “Gear Section” hitting stands now. http://computershopper.com/
• · CNet’s Builder.com – http://articles.techrepublic.com.com/5100-10880_11-6138515.html
• · ComputerWorld – http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9002563
• · ComputerWorld - http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=storage&articleId=9004595&taxonomyId=19&intsrc=kc_feat
• · Connected Home http://www.connectedhomemedia.com/HomeOffice/Articles/index.cfm?articleid=92750
• · Cool Tech Zone – http://www.cooltechzone.com/Departments/Featured_Story/SanDisk_Cruzer_Titanium:_Rock_Solid_with_U3_Technology_200610112637/
• · CrunchGear – http://crunchgear.com/2006/09/26/sandisk-cruzer-titanium/
• · Digital Media Net - http://homeoffice.consumerelectronicsnet.com/articles/viewarticle.jsp?id=92828
• · Digital Media Thoughts – http://www.digitalmediathoughts.com/articles.php?action=expand,11011
• · Digital Reviews.net –
• http://www.realtechnews.com/posts/3762
• http://www.pocketpcreviews.net/reviews/accessories/sandisk-cruzer-titanium-u3-2gb-usb-flash.html
• · Digg.com (462 Diggs) – http://digg.com/gadgets/SanDisk_U3_Cruzer_Drives_Are_Skype_Compatible
• · DivaVillage.com – http://www.divavillage.com/winner.php
• · eGear – Ran in the Nov/December issue of E-Gear, which came out at the end of October as well as Dealerscope Magazine.
• · Enderle Analyst Group – http://www.technologypundits.com/index.php?article_id=352
• · Extreme Tech – http://www.extremetech.com/article2/0,1697,2017844,00.asp
• · Everything USB – http://www.everythingusb.com/sandisk_cruzer_titanium_2gb.html
• · Gear Log – http://gearlog.com/blogs/gearlog/archive/2006/08/08/17794.aspx
• · Geek.com - http://www.geek.com/news/geeknews/2006Jul/lab20060717037365.htm http://blogs.zdnet.com/mobile-gadgeteer/?p=76
• · Gizmodo – http://www.gizmodo.com/gadgets/flash-drive/sandisk-cruzer-titanium-vs-car-192617.php
• · I4U News – http://www.i4u.com/article6237.html
• · IDG – Was in their gift guide.
• · Internet News – http://www.internetnews.com/infra/article.php/3619031
• · Laptop Logic – http://www.laptoplogic.com/reviews/detail.php?id=136&part=full&page=5
• · Laptop Magazine – Ran in the November issue.
• · Laptop Magazine – They are running a review on the Contour coming out this Spring, only required phone chat and photo.
• · Maximum PC – Ran in November Issue hard copy.
• · Maximum PC – Best of the Best section as well in hard copy.
• · Mobilitysite.com – http://www.mobilitysite.com/2006/12/review_2gb_sandisk_cruzer_titanium.php
• · Motley Fool – http://www.fool.com/News/mft/2006/mft06071205.htm
• · NetworkWorld – http://www.networkworld.com/columnists/2006/072406gearhead.html?page=1
• · NE Business Journal
• · Notebookreview.com – http://www.notebookreview.com/default.asp?newsID=3130&review=SanDisk+Cru
  zer+Titanium+U3
• · Nothingbutsoftware.com – http://www.nothingbutsoftware.com/catalog_type.asp?ProductCode=35457&ai=2402
• · On Computers – http://www.oncomp.com/sept06-3.htm
• · Overclockers Club – http://www.overclockersclub.com/reviews/sandisk-titanium.php
• · PC Magazine – John Dvorak – http://www.dvorak.org/blog/?p=6131
• · Paul Stamatiou Blog – http://paulstamatiou.com/2006/11/28/bundled-software-now-on-a-usb-stick-near-you/
• · PGP.com – David Strom – http://na.pgpstore.com/editorial.aspx
• · “Rated Top Ten” Flash Drives – http://www.rated-top-ten.com/2006/11/29/the-top-ten-usb-flash-drives-gift-ideas/
• · Real Tech News – http://www.realtechnews.com/posts/3509
• · Security Management Magazine – http://www.securitymanagement.com/library/001949.html
• · SlashGear – http://www.slashgear.com/sandisk-cruzer-titanium-and-cruzer-micro-review-181682.php
• · Spark’d Blog – http://www.sparkd.org/reviews/2006/10/20/sandisk-cruzer-micro-a-quick-look/
• · Spungle.com – http://spungle.blogspot.com/2006/08/sandisk-cruzer-verdict-fing-good.html
• · Strominator – http://strom.wordpress.com/2006/09/06/sandisk-u3-titanium-usb-thumb-drive/
• · SvenOnTech.com – http://svenontech.com/reviews/?p=42
• · Tech Diva – http://www.techiediva.com/weblog/2006/12/cruzer_micro_ti.html
• · Tech Gauge – http://techgage.com/news/review_roundup_for_september_6
• · Tech Uprising – http://www.techuprising.com/review.php?id=3&page=3
• · Tech Loop – http://reviews.techloop.net/review?id=22
• · Tech Loop – http://reviews.techloop.net/review?id=41
• · TechRepublic – http://articles.techrepublic.com.com/5100-10880_11-6138515.html?part=rss&tag=feed&subj=tr
• · The Web Optimist – http://www.weboptimist.com/sandisk-cruzer-titanium-usb-flash-drive-with-skype-review/2007/02/09/#more-70
• · Tiqy.com – http://www.tiqy.com/2006/12/04/review-sandisk-cruzer-mirco/
• · Tom’s Hardware – http://www.tomshardware.com/2006/08/16/summer_2006_memory_stick_fashion_show/page9.html
• · X-bit Labs - http://www.xbitlabs.com/articles/memory/display/4gb-usbflash-roundup_8.html
• · ZDnet – http://www.extremetech.com/article2/0,1697,2017844,00.asp
• · ZDnet – http://blogs.zdnet.com/mobile-gadgeteer/?p=76
• · ZDnet – Gear for Geeks – http://blogs.zdnet.com/hardware/?p=180
• · Ziff Davis Media – http://www.extremetech.com/article2/0,1697,2064435,00.asp

Tags: blog, blog coverage, broadcast coverage, client, Client Coverage, technology, TV coverage