NetZero Coverage

www.PrivatePhone.com (Nasdaq:UNTD)

DiamondPR took this unknown free phone service and transformed it into a red-hot must cover “Social Phone Number” trend; over 100 top-tier media hits in less than 6 months.

PrivatePhone was one of a handful of free phone number services, in this case, piggybacked off the main VOIP product from NetZero – NetZero Voice. This free phone number was interesting, but finding various user examples in the bar scene, online dating and online shopping/selling/auctions world made this pitch much more of a hit with the consumer and lifestyles media (print & broadcast).

Broadcast

• ABC 13 Houston, TX – http://consumerblog.abc13.com/2006/12/heres_my_number.html
• ABC 6 Knoxville. TN – http://www.wate.com/Global/category.asp?C=369&nav=menu7_1
• ABC 6 Philladelphia, PA – http://abclocal.go.com/wpvi/story?section=local&id=4574523#
• ABC 7 Detroit. MI – www.detnow.com
• ABC 7 LA, CA – http://abclocal.go.com/kabc/story?section=consumer&id=4486747
• ABC 8 Dallas-Ft. Worth, TX – http://www.wfaa.com/
• CBS 2 LA, CA – http://www.cbs2.com/video/?id=33267@kcbs.dayport.com
• CBS 13 Sacramento, CA – http://cbs13.com/seenon/local_story_220184049.html
• CBS 2 NY, NY – http://wcbstv.com/video/?id=90366@wcbs.dayport.com
• CBS 2 Salt Lake City, UT – http://kutv.com/
• CBS 23 Freeport-Rockford, IL – http://www.wifr.com/home/headlines/3959051.html
• CBS 3 – Philadelphia, PA – http://cbs3.com/consumer/local_story_242213149.html
• CBS 3 Norfolk- Portsmouth, VA – http://www.wtkr.com/
• CBS 5 San Antonio. TX – http://www.mysanantonio.com/
• Fox 10 Phoenix. AZ – http://www.myfoxphoenix.com/myfox/
• Fox 12 Providence, RI – http://ww2.wpri.com/
• Fox 13 Salt Lake City. UT – http://www.myfoxutah.com/myfox/pages/InsideFox/Detail?contentId=1491192&version=8&locale=EN-US&layoutCode=TSTY&pageId=5.2.1
• Fox 14 Joplin/MO-Pittsburg, KS – http://www.fox14tv.com/
• Fox 16 Little Rock, AK – http://www.fox16.com/
• Fox 21 Grnville-Spartanburg, NC – http://www.whns.com/
• Fox 25 Boston, MA – http://www.myfoxboston.com/myfox/pages/InsideFox/Detail?contentId=1441850&version=1&locale=EN-US&layoutCode=VSTY&pageId=5.7.1
• Fox 26 Fresno-Visalia. CA – http://www.kmph.com/news/greatday/4632881.html
• Fox 28 South Bend-Elkhart, IN – http://www.fox28.com/
• Fox 43 Harrisburg-Lancaster, PA – http://fox43.trb.com/
• Fox 43 Knoxville. TN - http://www.wtnzfox43.com/
• Fox 5 Atlanta. GA – http://www.myfoxatlanta.com/myfox/
• Fox 5 Washington. DC – http://www.myfoxdc.com/myfox/pages/News/Detail?contentId=713749&version=2&locale=EN-US&layoutCode=VSTY&pageId=3.1.1
• Fox 8 Greensboro-High Point, NC – http://www.myfoxwghp.com/myfox/pages/InsideFox/Detail?contentId=1012411&version=16&locale=EN-US&layoutCode=TSTY&pageId=5.7.1
• NBC 12 Richmond-Petersburg, VA – http://www.nbc12.com/
• NBC 2 Ft. Myers, FL – http://www.nbc-2.com/articles/article.asp?articleid=8275&z=3
• NBC 5 Tri-Cities. TN-VA – http://www.wcyb.com/
• NBC 6 Miami, FL – http://www.nbc6.net/money/10290924/detail.html#
• NBC 7 Omaha, NE – http://www.ketv.com/video/9875004/index.html

Metro Trends / Consumer Tech / Lifestyles

• Anchorage Daily News –
• http://www.adn.com/24hour/technology/product_reviews/story/3357645p-12358874c.html
• Arizona Daily Star – http://www.azstarnet.com/allheadlines/144827
• Bakersfield Californian – http://www.bakersfield.com/24hour/technology/story/3357644p-12358874c.html
• Beaufort Gazette – http://www.beaufortgazette.com/24hour/technology/story/3357644p-12358874c.html
• Belleville News Democrat – http://www.belleville.com/mld/belleville/living/15342775.htm
• Boston Herald – http://theedge.bostonherald.com/lifeNews/view.bg?articleid=170138
• Chicago Tribune – http://www.chicagotribune.com/technology/chi-0607300247jul30,1,611442.column?coll=chi-techtopheds-hed&ctrack=1&cset=true
• Fairfax Virginian Connection News – http://www.fairfaxcountyva.com/articles/article.asp?artID=234
• Fresno Bee – http://www.fresnobee.com/24hour/technology/story/3357644p-12358874c.html
• Gainesville Sun – http://www.gainesville.com/apps/pbcs.dll/article?AID=/20060901/DAYBREAK/209010306/1015/living
• Hilton Head Island Packet – http://www.islandpacket.com/24hour/technology/story/3357644p-12358874c.html
• International Herald Tribune – http://www.iht.com/articles/2006/12/03/business/wireless04.php
• Mid-Columbia Tri-City Herald – http://www.tri-cityherald.com/24hour/technology/story/3357644p-12358874c.html
• New York Times – http://www.nytimes.com/2006/11/30/fashion/30numbers.html?ei=5088&en=549006bc23704401&ex=1322542800&adxnnl=1&partner=rssnyt&emc=rss&adxnnlx=1165065404-RINRhnVHmDARpPM8yZjFmA
• On Computers (Metro Print Syndication) – www.oncomp.com
• Press Enterprise – http://www.pe.com/lifestyles/trends/stories/PE_Fea_Daily_D_mailbox0901.70c76c.html
• Rutland, VT Herald – http://www.rutlandherald.com/apps/pbcs.dll/article?AID=/20061203/NEWS/612030329/1031/FEATURES02
• Sacramento Bee – http://www.sacbee.com/24hour/technology/story/3357644p-12358874c.html
• San Diego Union Tribune – http://www.signonsandiego.com/uniontrib/20070114/news_1c14cell.html
• Tampa Bay Times – http://www.tbt.com/entertainment/technology/article24990.ece
• Times Argus, Montpelier VT – http://www.timesargus.com/apps/pbcs.dll/article?AID=/20061203/NEWS/612030334/1016/FEATURES07
• Times Online (UK) – http://www.timesonline.co.uk/article/0,,7-2482619,00.html
• Victoria Advocate – http://www.thevictoriaadvocate.com/24hour/technology/story/3357644p-12358874c.html
• Wall Street Journal – WEEKEND JOURNAL: Loose Wire: Where The Techie World Is Headed In 2007

Blogs / Tech Trades

• Adrants – http://www.adrants.com/2006/06/christina-milian-offers-her-number-in-tim.php
• Experientia – http://www.experientia.com/blog/temporary-social-cellphone-numbers/
• The Financial Express – http://www.financialexpress.com/fe_full_story.php?content_id=147965
• Furd Log – http://msl1.mit.edu/furdlog/?p=5426
• Girl aWhirl.com – http://www.girlawhirl.com/girlawhirl/publish/making-your-phone-number-private.aspx
• Jeff Pulver – http://pulverblog.pulver.com/archives/006043.html
• Le Blog – http://rreeve.wordpress.com/2006/12/04/paris-hilton-inspires-disposible-phone-numbers/
• Marketing Feeds – http://www.marketingfeeds.nl/Putting_people_first/2006/12/03/Temporary_%e2%80%99social%e2%80%99_cellphone_numbers_let_users_stay_private__International_Herald_Tribune_
• Mobi Forum – http://www.mobiforum.org/mobiforum/mobi.php?cat=General
• Online Personals Watch - http://onlinepersonalswatch.typepad.com/news/2006/11/heres_my_number.html
• PC Magazine.com – http://www.pcmag.com/article2/0,1895,2014372,00.asp
• Reviews and Rants – http://www.reviewsandrants.com/2007/02/01/yes-privatephone-really-is-free/
• Russian Dating Insider – http://www.loversplanet.com/blog/archives/making-that-connection-free-voicemail-services/
• Seeds of Growth (Small Business News) – http://www.seedsofgrowth.com/temporary-social-cellphone-numbers-let-users-stay-private-international-herald-tribune
• Smart Money – http://www.smartmoney.com/dealoftheday/index.cfm?story=20060705
• TMC Net – http://voipservices.tmcnet.com/feature/articles/2053-software-netzero-voice-privatephone-now-available-through-best.htm
• That Damn PC.com – http://www.thatdamnpc.com/top-tip-how-to-avoid-phone-spam/
• The Disruption Group – http://www.ondisruption.com/my_weblog/2006/11/dont_take_this_.html
• Web Optimist – http://www.weboptimist.com/pssst-wanna-leave-a-voice-post/2007/02/02/#more-69
• Web2magazine.com – http://web2magazine.blogspot.com/2007/01/thanks-for-web-2.html
• 07C.com – http://www.o7c.net/public/content/view/19/42/

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